Information is Beautiful
As a lover of infographs, and people who represent data in creative ways, this site (informationisbeautiful.net) is right up my street. I particularly like this visualisation, showing what China sensors online.
Tuneage – Jan 2010
January’s playlist is a good start to the year, found loads of decent artists that i’ve never heard of before.
Delphic – Red Lights
Maybb – Touring In Ny – Short Tour Edit
The Whitest Boy Alive – Burning
Gold Panda – I Suppose I Should Say ‘Thanks’ Or Some S**t
Delphic – Acolyte
Pnau – With You Forever
The Temper Trap – Fader – Adam Freeland Mix
Bon Iver – Skinny Love
Wave Machines – I Go I Go I Go
Roisin Murphy – Overpowered
Mystery Jets – Hideaway
Phoenix – 1901
Bombay Bicycle Club – The Hill
Bon Iver – Flume
The Postal Service – Such Great Heights
James Yuill – This Sweet Love
LCD Soundsystem – Bye Bye Bayou
Phoenix – Fences
Basement Jaxx – Peace Of Mind
Passion Pit – The Reeling
The xx – Crystalised
The Whitest Boy Alive – Golden Cage
Ratatat – Wildcat
RJD2 – Work It Out
Crystal Castles – Crimewave (Crystal Castles vs Health)
Fever Ray – If I Had A Heart – Familjen Remix
The Hype: Apple iPad
I don’t claim to be an avid Apple fan, although I have owned numerous iPods and currently use an iPhone which i’ve been very impressed by. However, like many people, my curiosity and liking of gadgetry tech drew me towards the events that were to be announced yesterday night by Apple’s CEO, Steve Jobs.
In case you haven’t already heard (most have!), Apple have announced the release of a new product, the ‘iPad’. It’s expected that it will be released in the UK June or July time. There’s still lots of people wondering what exactly it is/does, hence me writing this post.
What is it?
Apple say…
“Our most advanced technology in a magical and revolutionary device at an unbelievable price”
On first impressions you could mistake the iPad for an oversized iPhone. Apple are aiming to gain market share from the likes of netbooks (those underpowered mini laptops) and Ebook readers already on the market such as Amazon’s Kindle.
I wrote this post for our company blog. You can read the rest here.
ShareI AM THE CLIENT!
If you work in advertising/marketing this blog is a must read, its had me in stitches many a time!
So, seeing as how if you want something doing right you have to do it yourself (that’s what I tell the agency boys when I’m fixing one of their ads for them) I thought I’d be the client who does it.
ShareSnowboarding: How to do a backside 360
These are some of the best snowboard (from snowboardaddiction.com) ‘how to’ videos that i’ve seen. I learnt these with the help of this video on my season, although this winter i’ll be nailing some bigger ones!
ShareGlobal Social Web Involvement
Got sent this the other day….
An infograph showing social media involvement across varying markets in the world. Really interesting to see the differences in social web culture. For instance in China and South Korea a far larger proportion of the market have their own blogs as opposed to using and updating a 3rd party social networking profile. You can also see that micro blogging is far more popular among the Chinese populaton compared to the UK where its still in its infancy. Uploading of videos in Russia is proportionally much higher than elsewhere in the world.
The infograph and research was carried out by Trendstream
ShareIDM #2 – The Impact of Digital Marketing on Business
I’m currently revising for my IDM exams and thought a good way to learn was by creating posts on my blog, I hope you find them useful. Disclaimer: most of the ideas and opinion to follow comes from the IDM course literature & tutors themselves.
The impacts of the internet and digital media differs dependant on the products or markets. For instance the low cost travel market (easy jet, Ryan Air) realise almost 90% of their revenue online.
I quote Antony Mayfield in saying “The internet is like an expanding sphere disrupting and absorbing everything it touches” at the moment it’s touching our lives and relationships, which we call social media.
It has barely touched other areas, but no doubt will. For instance consumer products such as groceries – most supermarkets achieve less than 5% of their turnover online each year. Tesco the UKs largest supermarket only receives 4% of its revenue online.
Browsing Vs Buying – This is market and product dependent. Higher value items tend to be browsed online and purchased offline. There are exceptions though, take the sale of art on EBay for instance.
In comparison low value and standardised items tend to be purchased online much more.
5 Benefits of the Internet on Business; To Sell (Grow Sales, Serve (add value), Speak (get closer to customers , Save (Costs) and Sizzle (Extend the brand online).
Source: 5 S’s (Smith and Chaffey 2005)
Digital aims to achieve direct response and is directly measurable and strategic, although even digital has some distinct measurement challenges (Attrbution etc).
Digital gives greater opportunity to achieve brand awareness and favourability, inform the buying decision, measure how recipients interact more precisely with your communications and test and optimise creative, offers and targeting.
Issues
Although digital has lots of benefits there are some draw backs that need to be considered;
- Service quality
- Channel conflicts
- Implementation
- Organisational digital strategy
Chaffey et al. (2003) identify eight key changes in communications characteristics as marketers move from exploiting traditional to new media:
- From push to pull
- From monologue to dialogue
- From one-to-many to one-to-some and one-to-one
- From one-to-many to many-to-many communications
- From ‘lean-back’ to ‘lean-forward’
- Form of tools changes
- Increase in communications intermediaries
- Integration becomes more challenging
Image Credit
Expanding Sphere: Flickr user TopTechWriter.US
Audience: Flickr user Stig Nygaard
Resources
Dave Chaffey.com
The IDM
Tuneage – November 2009
Starting to create a monthly playlists for two reasons; Firstly because I can never think of what to listen to at work, and secondly so I can remember recommendations from mates. Here’s the first one of the ‘Tuneage’ playlists…
Mimo – Running Out (Fenech-Soler Remix)
Miike Snow – In Search Of
James Yuill – This Sweet Love – Prins Thomas Sneaky Edit
Bloc Party – One More Chance – Original version
The Temper Trap – Sweet Disposition – Original Version
Friendly Fires – Kiss Of Life
Simian Mobile Disco – Cruel Intentions
La Roux – I’m Not Your Toy
Fat Freddy’s Drop – Boondigga
Delphic – This Momentary
Midnight Juggernauts – Into The Galaxy (Chateau Marmont Remix)
We Have Band – Hear It In the Cans (DIY Version)
Lykke Li – Dance, Dance, Dance
Delphic – Counterpoint – Remixed by The Chain
Friendly Fires – Paris (Aeroplane Remix)
Fischerspooner – Door Train Home
Alex Metric – Head Straight
Battles – Leyendecker
The Fashion – Like Knives
Golden Silvers – Arrows Of Eros
Clark – Ted
Animal Collective – My Girls
Check it out on Spotify here, any suggestions add in comments 
Image Credit: Flickr user by jmtimages [off]
Posted via email from Chris’s posterous
ShareThe Free Marketing Ecosystem
This is a really nice infographic (found via Fast Company blog) mapping the social networking, free marketing ecosystem. Designed by Chris Watson at Visualization Magazine it shows 30 different web 2.0 services offering free sites, feeds or embeds.
It plays nicely into the networked architecture approach, the idea that your brand lives in many more places than simply the domain that you own. There’s now a whole wealth of free content management systems, social networks, bookmarking tools that you can use to promote a brand, product or service. This is something that i’m lookling at re-producing for the company I work for and something I believe all companies should map as part of their distributed content strategy.
The shows places that you can create content, along with icons as to how you can publish (RSS, Print) and the connecting lines show where you could potentially re-published that content again.
Thanks for reading this far! I wrote this post for my company’s blog, you can find the rest of it here.
Image Credit: Flickr User visual think map
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