Japan – First Impressions
Currently doing a little bit of exploring around Japan.
First impressions have been amazing! Some stuff that comes to mind…
- Toilets (heated) with so many buttons that you dont have a clue what does what
- Fish Fish Fish – There’s a whole lotta fish!
- The japanese trains are awesome. The fastest and most efficient i’ve ever seen
- The people are incredibly respectful of tourists and each other
- Technology is well ahead
- It’s hotter than the sun
- Tokyo is mental
- When you enter a shop they all shout to greet you
Here’s the first set of pics from Tokyo…
Some highlights…
How Google Works (ish)
I came across this courtesy of PPC Blog.com via Razorfish. It’s well worth look and covers the main principles of how Google works.
Not a bad move from the PPC Blog, with a quality infographic like this they’re sure to rank well in search, for the FAQ ‘How does Google work?’, and get the blog some good exposure/attention/quality links. I currently have them at P7 in Google UK. Watch this space…
Brand Utility
Products can do something, advertising tells something, why does marketing have this polarized approach? Can’t one thing do both?
A brand utility is about: what can I do for you? (It’s useful, it’s a promotion)
View more presentations from Ingmar de Lange.
The CMO’s Guide to Social Media [Infographic]
As the selection of social media platforms grow, it’s becoming harder and harder to know what’s worth investing time in and where to focus efforts. Platform priorities may change dependent on the main marketing objectives/motivations of the company.
An interesting study by Burson Marsteller based on some of the world’s larger brands (in this case Fortune 100 companies) reveals the social media platform selection and useage types that these brands are currently active in. Here’s the key takeaways (via i-Strategy)…
- 79% of the Fortune 100 are present and listening, using at least of one of the main social platforms to communicate with their customers.
- 20% of Companies are using all four of the main social technologies (Twitter, YouTube, Facebook, and Blogs)
- 82% of the Fortune 100 update and engage with customers on their Twitter account
- Fortune 100 Companies on average post 3.6 wall posts to their Facebook page per week
- 50% of the Fortune 100 have a YouTube account and upload 10 videos on average a month
What we don’t get as part of this study though are the marketing objectives for why each of these brands may be using each social media platform.
I wrote this post at work, you can read the rest here.
The Tenets of Digital Strategy
Tenet: a principle, belief, or doctrine generally held to be true; especially : one held in common by members of an organization, movement, or profession
These tenets from Mike Arauz around digital strategy really resonated well with me so I thought I would share them.
Daft Punk: Where the samples came from…
After heading to AMP yesterday, I saw Erol Alkan drop Eddie John’s ‘More Spell on you’. The original which was sampled on Daft Punk’s ‘One More Time’. Erol then proceeded to drop the Daft punk tune into the original himself, it went off!
It reminded me about this video which shows where some of the samples that Daft Punk use have been borrowed from.
They know how to pick em!
Goings on…
Facebook…
’s Mark Zuckerberg has been pledging that he wil simplify the privacy laws and admits they’ve made mistakes in the past.
Information is beautiful published a great infographic covering the complexities of FB’s privacy settings.
Twitter…
Has been visualised through a big bang type infographic, highlighting the most influential Tweeters in the Twitter-sphere.
SM Research
The IDM has asked lots of senior marketers what they think about the future of social media. Read the full report here.
UKOM has published it’s The UK online measurement survey revealed that 23% of all internet time is spent in ‘communities’, better known to us as social networks.
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