So here’s Febreze getting into a little bit of lifestyle marketing. Targetting itslef to to those playing sports with unwashable kit, or just those (like me sometimes) who can’t be asked to wash their kit. Launching with deodrant, washing liquid and the bad smell spray, lets watch this space to see what else the guys do marketing wise. I’m not sure who the agency will be…i’ll investigate.
...stuff that interests & inspires me. Including; (but not limited to) digital marketing, snowboarding, music, rugby and tech.