The Free Marketing Ecosystem

This is a really nice infographic (found via Fast Company blog) mapping the social networking, free marketing ecosystem. Designed by Chris Watson at Visualization Magazine it shows 30 different web 2.0 services offering free sites, feeds or embeds.

It plays nicely into the networked architecture approach, the idea that your brand lives in many more places than simply the domain that you own. There’s now a whole wealth of free content management systems, social networks, bookmarking tools that you can use to promote a brand, product or service. This is something that i’m lookling at re-producing for the company I work for and something I believe all companies should map as part of their distributed content strategy.

The shows places that you can create content, along with icons as to how you can publish (RSS, Print) and the connecting lines show where you could potentially re-published that content again.

Thanks for reading this far! I wrote this post for my company’s blog, you can find the rest of it here.

Image Credit: Flickr User visual think map

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