Products can do something, advertising tells something, why does marketing have this polarized approach? Can’t one thing do both? A brand utility is about: what can I do for you? (It’s useful, it’s a promotion) A useful guide to the brand utility View more presentations from Ingmar de Lange.
Archive | June, 2010
The CMO’s Guide to Social Media [Infographic]
As the selection of social media platforms grow, it’s becoming harder and harder to know what’s worth investing time in and where to focus efforts. Platform priorities may change dependent on the main marketing objectives/motivations of the company. An interesting study by Burson Marsteller based on some of the world’s larger brands (in this case Fortune 100 [...]
The Tenets of Digital Strategy
Tenet: a principle, belief, or doctrine generally held to be true; especially : one held in common by members of an organization, movement, or profession These tenets from Mike Arauz around digital strategy really resonated well with me so I thought I would share them.
Daft Punk: Where the samples came from…
After heading to AMP yesterday, I saw Erol Alkan drop Eddie John’s ‘More Spell on you’. The original which was sampled on Daft Punk’s ‘One More Time’. Erol then proceeded to drop the Daft punk tune into the original himself, it went off! It reminded me about this video which shows where some of the [...]
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