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LBi and Bigmouthmedia Merger

This is massive news for the industry, i’ve not got much to say on it so I thought i’d take the time to make a stupid image instead. Econsultancy have a good story with the details.

Bigmouthmedia and LBi Merger (Aquisition)

Bigmouthmedia and LBi Merger (Aquisition)

Original mouth image: CC FranUlloa

Posted via email from Chris’s posterous

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Tuneage – November 2009

Starting to create a monthly playlists for two reasons; Firstly because I can never think of what to listen to at work, and secondly so I can remember recommendations from mates. Here’s the first one of the ‘Tuneage’ playlists…

Mimo – Running Out (Fenech-Soler Remix)
Miike Snow – In Search Of
James Yuill – This Sweet Love – Prins Thomas Sneaky Edit
Bloc Party – One More Chance – Original version
The Temper Trap – Sweet Disposition – Original Version
Friendly Fires – Kiss Of Life
Simian Mobile Disco – Cruel Intentions
La Roux – I’m Not Your Toy
Fat Freddy’s Drop – Boondigga
Delphic – This Momentary
Midnight Juggernauts – Into The Galaxy (Chateau Marmont Remix)
We Have Band – Hear It In the Cans (DIY Version)
Lykke Li – Dance, Dance, Dance
Delphic – Counterpoint – Remixed by The Chain
Friendly Fires – Paris (Aeroplane Remix)
Fischerspooner – Door Train Home
Alex Metric – Head Straight
Battles – Leyendecker
The Fashion – Like Knives
Golden Silvers – Arrows Of Eros
Clark – Ted
Animal Collective – My Girls

Check it out on Spotify here, any suggestions add in comments :)

Image Credit: Flickr user by jmtimages [off]

Posted via email from Chris’s posterous

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The Free Marketing Ecosystem

This is a really nice infographic (found via Fast Company blog) mapping the social networking, free marketing ecosystem. Designed by Chris Watson at Visualization Magazine it shows 30 different web 2.0 services offering free sites, feeds or embeds.

It plays nicely into the networked architecture approach, the idea that your brand lives in many more places than simply the domain that you own. There’s now a whole wealth of free content management systems, social networks, bookmarking tools that you can use to promote a brand, product or service. This is something that i’m lookling at re-producing for the company I work for and something I believe all companies should map as part of their distributed content strategy.

The shows places that you can create content, along with icons as to how you can publish (RSS, Print) and the connecting lines show where you could potentially re-published that content again.

Thanks for reading this far! I wrote this post for my company’s blog, you can find the rest of it here.

Image Credit: Flickr User visual think map

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Graze.com

Loving this site, Graze.com is ‘healthy eating by post’.

A really nice concept of having healthy snacks delivered directly to your desk. I signed up last week, you can choose from an range of different packages, ‘pre workout’, balanced diet etc

Well worth checking it out, it works out at about £3 a box. When I look at the amount I spend on food each week that really isn’t all that much! + this has the added benefits of being healthy!

To top it off the site design and usability is lovely.

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R2D2 Turning to the Darkside

He’s only gone and got himself a camio appearance in the new Star Trek film…Pfff!

Posted via email from Chris’s posterous

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Posterous – So Easy!

Posterous is an awesome site. It basically allows you to post content to multiple sites that you choose, including the top social networks and blogging platforms, simply by sending it an email. We were thinking about creating a plugin for Wordpress specifically for this but it would seem that Posterous has already nailed it.

One of the main barriers why I don’t post to certain sites is the load time, logging in and formatting, particularly with Wordpress. Posterous takes these soft obstacles out of the way making it even easier to share your content with your different networks. There is an initial bit of setup but as soon as that’s sorted you’re away!

Updated: Nov 17th PM –  Not Quite So Easy…

Updated: Nov 17th PM
In response to Nick’s comment below I thought i’d add in this extra piece of info.
How to avoid dupe content best practice SEO for Posterous
When you sign up to Posterous you’ll notice that it automatically sets you up with your own posterous feed. So the process of emailing to post content looks like this…
Emailed Content > Your Posterous Feed > Selected Platforms (WP, Flickr, Twitter etc)
Posterous acts as the middle man. Having a feed of all the types of content can be useful, although my main motivations for using Posterous were similar to those that Nick has pointed out below around basically making it easier to email posts to a range of different blogs.
For the SEO educated like Nick, you may think, surely there’s some duplicate content issues there and you’d be exactly right. I did some test around some blog posts that a colleague had made on a few different blogs and sure enough the domain ranking top was the one with more equity which in most cases will be Posterous.
I came across this blog post from Vertical Leap which helps to overcome the issue by explaining how to create a customised theme and place the ‘noindex’  metatag into your Posterous feed header.
<meta name=”robots” content=”noindex, follow”>
For the casual blogger or someone that simply wants to get content out there as quickly and easily as possible this probably isn’t an issue, but if you want to safeguard your blog’s traffic whilst gaining the benefits of being to post to multiple blog platforms depending on the content type this could be a solution.
Other options could be…
1. Manually deleting your Posterous feed posts
2. Focusing your efforts purely on Posterous
3. Putting up with the dupe content and risk missing out on some traffic to your personal domain
4. Changing your Posterous feed to private (this will mean any links and content in your feed won’t be visible externally)

In response to Nick’s comment below I thought i’d add in this extra piece of info.

How to avoid dupe content best practice SEO for Posterous

When you sign up to Posterous you’ll notice that it automatically sets you up with your own posterous feed. So the process of emailing to post content looks like this…

Emailed Content > Your Posterous Feed > Selected Platforms (WP, Flickr, Twitter etc)

Posterous acts as the middle man. Having a feed of all the types of content can be useful, although my main motivations for using Posterous were similar to those that Nick has pointed out below around basically making it easier to email posts to a range of different blogs.

For the SEO educated  you may think surely there’s some duplicate content issues there, and you’d be exactly right. I did some tests around some blog posts that a colleague had posted to a few different blogs through Posterous and sure enough the domain ranking top was the one with more equity which in most cases will be Posterous.

I came across this blog post from Vertical Leap which helps to overcome the issue by explaining how to create a customised theme and place the ‘noindex’  metatag into your Posterous feed header.

<meta name=”robots” content=”noindex, follow”>

For the casual blogger or someone that simply wants to get content out there as quickly and easily as possible this probably isn’t an issue, but if you want to safeguard your blog’s traffic whilst gaining the benefits of being to post to multiple blog platforms depending on the content type this could be a solution.

Other options could be…

1. Manually deleting your Posterous feed posts

2. Focusing your efforts purely on Posterous

3. Putting up with the dupe content and risk missing out on some traffic to your personal domain

4. Changing your Posterous feed to private (this will mean any links and content in your feed won’t be visible externally)

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Google street view: good, evil or just a little bit bad?

There’s a pretty nice post that myself and Jonny Stewart on the pros and cons of street view. It can be found on iCrossing’s blog, Connect.

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kurtli.com

kurtli

This is a nice way of looking at the weather forecast. Not that comprehensive in that you can only get a few days worth and a few select cities, not including Brighton  but nice design all the same!

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Febreze sport being launched

fabreeze-sport

So here’s Febreze getting into a little bit of lifestyle marketing. Targetting itslef to to those playing sports with unwashable kit, or just those (like me sometimes) who can’t be asked to wash their kit. Launching with deodrant, washing liquid and the bad smell spray, lets watch this space to see what else the guys do marketing wise.  I’m not sure who the agency will be…i’ll investigate.

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Social Mention

social-mention1

A site that allows you to to easily track what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. I know there’s lots similar, technorati, google alerts etc etc but this is quite nice in that it aggregates it all into one report.

Not so good for the larger brand that gets mentions every minute though as it ranks you 100/100 and it would be simply too much info to try to keep an eye on. This is where sentiment analysis comes in handy. Some are doing it quite well already, such as Brand Watch, but no one has cracked it completely accurately to  account for sarcasm etc. Reckon the big G must be working on something.

Check it out

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