Just giving this echo some more legs as I thought it was well worth it. From one of my preferred digital marketing blogs ‘Mashable‘ here’s a list of 100 great resources for design inspiration. I don’t claim to be a great designer but it does interest me, i’m always after ideas and new ways of doing [...]
Archive by Author
Axe/Lynx: Thefixers.com, prank site for lads
So Unilever’s Axe, also known as Lynx in the UK have knocked up a microsite (thefixers.com) to help them promote their wide range of male grooming products.
Axe/Lynx have focused the brand at the particular laddish lifestyle of it’s typical consumer demographic (young blokes) and this new site does just that. Tapping into the unpredictability of [...]
What’s a lifestyle brand?
Wikipedia Definition
The wizard that is wikipedia says…”A lifestyle brand is a brand that attempts to embody the values and aspirations of a group or culture for purposes of marketing.
A successful lifestyle speaks to the core identity of its prospective customers. Individuals each have their own sense of self, based on their background (e.g. ethnicity, social class, subculture, [...]
A blog about…
...stuff that interests & inspires me. Including; (but not limited to) digital marketing, snowboarding, music, rugby and tech.
More about me here (if you're interested!)
Recent Comments