Progression Never Ends » chris

Nikko

chris — Sun, 25 Jul 2010 14:20:38 +0000

Japan – First Impressions

chris — Sun, 18 Jul 2010 10:33:03 +0000

Currently doing a little bit of exploring around Japan.

First impressions have been amazing! Some stuff that comes to mind…

Toilets (heated) with so many buttons that you dont have a clue what does what
Fish Fish Fish – There’s a whole lotta fish!
The japanese trains are awesome. The fastest and most efficient i’ve ever seen
The people are incredibly respectful of tourists and each other
Technology is well ahead
It’s hotter than the sun
Tokyo is mental
When you enter a shop they all shout to greet you

Here’s the first set of pics from Tokyo…

Some highlights…

How Google Works (ish)

chris — Thu, 01 Jul 2010 17:00:05 +0000

I came across this courtesy of PPC Blog.com via Razorfish. It’s well worth look and covers the main principles of how Google works.

Not a bad move from the PPC Blog, with a quality infographic like this they’re sure to rank well in search, for the FAQ ‘How does Google work?’, and get the blog some good exposure/attention/quality links. I currently have them at P7 in Google UK. Watch this space…

Brand Utility

chris — Mon, 21 Jun 2010 21:07:47 +0000

Products can do something, advertising tells something, why does marketing have this polarized approach? Can’t one thing do both?

A brand utility is about: what can I do for you? (It’s useful, it’s a promotion)

A useful guide to the brand utility

View more presentations from Ingmar de Lange.

The CMO’s Guide to Social Media [Infographic]

chris — Sat, 19 Jun 2010 23:35:34 +0000

As the selection of social media platforms grow, it’s becoming harder and harder to know what’s worth investing time in and where to focus efforts. Platform priorities may change dependent on the main marketing objectives/motivations of the company.

An interesting study by Burson Marsteller based on some of the world’s larger brands (in this case Fortune 100 companies) reveals the social media platform selection and useage types that these brands are currently active in. Here’s the key takeaways (via i-Strategy)…

79% of the Fortune 100 are present and listening, using at least of one of the main social platforms to communicate with their customers.
20% of Companies are using all four of the main social technologies (Twitter, YouTube, Facebook, and Blogs)
82% of the Fortune 100 update and engage with customers on their Twitter account
Fortune 100 Companies on average post 3.6 wall posts to their Facebook page per week
50% of the Fortune 100 have a YouTube account and upload 10 videos on average a month

What we don’t get as part of this study though are the marketing objectives for why each of these brands may be using each social media platform.

I wrote this post at work, you can read the rest here.

The Tenets of Digital Strategy

chris — Mon, 14 Jun 2010 22:52:14 +0000

Tenet: a principle, belief, or doctrine generally held to be true; especially : one held in common by members of an organization, movement, or profession

These tenets from Mike Arauz around digital strategy really resonated well with me so I thought I would share them.

Adidas Originals Ad – Featuring Daft Punk, David Beckham, Snoop Dogg

chris — Mon, 07 Jun 2010 19:34:35 +0000

Daft Punk: Where the samples came from…

chris — Sun, 06 Jun 2010 17:29:36 +0000

After heading to AMP yesterday, I saw Erol Alkan drop Eddie John’s ‘More Spell on you’. The original which was sampled on Daft Punk’s ‘One More Time’. Erol then proceeded to drop the Daft punk tune into the original himself, it went off!

It reminded me about this video which shows where some of the samples that Daft Punk use have been borrowed from.

They know how to pick em!

The True Value of Social Media

chris — Tue, 01 Jun 2010 18:04:08 +0000

Here’s a great presentation that I stumbled across the other day. It’s from 22Squared. Well worth a read if you work/interested in social media.

View more presentations from Brandon Murphy.

Goings on…

chris — Mon, 24 May 2010 23:00:31 +0000

Facebook…

’s Mark Zuckerberg has been pledging that he wil simplify the privacy laws and admits they’ve made mistakes in the past.

Information is beautiful published a great infographic covering the complexities of FB’s privacy settings.

Twitter…

Has been visualised through a big bang type infographic, highlighting the most influential Tweeters in the Twitter-sphere.

SM Research

The IDM has asked lots of senior marketers what they think about the future of social media. Read the full report here.

UKOM has published it’s The UK online measurement survey revealed that 23% of all internet time is spent in ‘communities’, better known to us as social networks.