Products can do something, advertising tells something, why does marketing have this polarized approach? Can’t one thing do both? A brand utility is about: what can I do for you? (It’s useful, it’s a promotion) A useful guide to the brand utility View more presentations from Ingmar de Lange.
The CMO’s Guide to Social Media [Infographic]
by chris on 19. Jun, 2010 in Digital Marketing
As the selection of social media platforms grow, it’s becoming harder and harder to know what’s worth investing time in and where to focus efforts. Platform priorities may change dependent on the main marketing objectives/motivations of the company. An interesting study by Burson Marsteller based on some of the world’s larger brands (in this case Fortune 100 [...]
The Tenets of Digital Strategy
by chris on 14. Jun, 2010 in Digital Marketing
Tenet: a principle, belief, or doctrine generally held to be true; especially : one held in common by members of an organization, movement, or profession These tenets from Mike Arauz around digital strategy really resonated well with me so I thought I would share them.
Adidas Originals Ad – Featuring Daft Punk, David Beckham, Snoop Dogg
by chris on 07. Jun, 2010 in Digital Marketing
Daft Punk: Where the samples came from…
by chris on 06. Jun, 2010 in Music
After heading to AMP yesterday, I saw Erol Alkan drop Eddie John’s ‘More Spell on you’. The original which was sampled on Daft Punk’s ‘One More Time’. Erol then proceeded to drop the Daft punk tune into the original himself, it went off! It reminded me about this video which shows where some of the [...]
The True Value of Social Media
by chris on 01. Jun, 2010 in Digital Marketing
Here’s a great presentation that I stumbled across the other day. It’s from 22Squared. Well worth a read if you work/interested in social media. View more presentations from Brandon Murphy.
Goings on…
by chris on 24. May, 2010 in Digital Marketing
Facebook… ‘s Mark Zuckerberg has been pledging that he wil simplify the privacy laws and admits they’ve made mistakes in the past. Information is beautiful published a great infographic covering the complexities of FB’s privacy settings. Twitter… Has been visualised through a big bang type infographic, highlighting the most influential Tweeters in the Twitter-sphere. SM Research [...]
Tuneage – April 2010
by chris on 11. May, 2010 in Music
April, the month of good weather, my birthday and Brighton’s first ever marathon. A little late I know, but here’s my tunes of the month. Some standouts include; the Nosaj Thing remix of The XX’s ’Islands’, Caribou’s ‘Odessa’ and Hot Chip’s ‘We Have Love’. Enjoy! Gorillaz – Welcome To The World of The Plastic Beach (Feat. [...]
The Original Star Wars Trilogy told in less than 3 minutes (in Lego)
by chris on 05. May, 2010 in Music
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