I came across this courtesy of PPC Blog.com via Razorfish. It’s well worth look and covers the main principles of how Google works.
Not a bad move from the PPC Blog, with a quality infographic like this they’re sure to rank well in search, for the FAQ ‘How does Google work?’, and get the blog some [...]
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How Google Works (ish)
Brand Utility
Products can do something, advertising tells something, why does marketing have this polarized approach? Can’t one thing do both?
A brand utility is about: what can I do for you? (It’s useful, it’s a promotion)
A useful guide to the brand utility
View more presentations from Ingmar de Lange.
The CMO’s Guide to Social Media [Infographic]
As the selection of social media platforms grow, it’s becoming harder and harder to know what’s worth investing time in and where to focus efforts. Platform priorities may change dependent on the main marketing objectives/motivations of the company.
An interesting study by Burson Marsteller based on some of the world’s larger brands (in this case Fortune 100 companies) [...]
The Tenets of Digital Strategy
Tenet: a principle, belief, or doctrine generally held to be true; especially : one held in common by members of an organization, movement, or profession
These tenets from Mike Arauz around digital strategy really resonated well with me so I thought I would share them.
Sticky Bits – Graffiti for geeks
I didn’t go to SXSW this year, in fact i’ve never been, but like many others I’ve been reading about the goings on and which of the new start-ups featured are creating a lot of buzz.
One of those start-ups that I caught my attention among the buzz was Sticky Bits.
Sticky [...]
LBi and Bigmouthmedia Merger
This is massive news for the industry, i’ve not got much to say on it so I thought i’d take the time to make a stupid image instead. Econsultancy have a good story with the details.
Original mouth image: CC FranUlloa
Posted via email from Chris’s posterous
Did you know 4.0
This is a cool and quite powerful video, found it via a colleague in the US. Demonstrates the massive shift in media consumption that we’re currently part of.
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