…Media. Google recently launched a new ad format for Adwords which see them integrate rich media directly into their SERPs. Following in the footsteps of a Yahoo! product named RAIS (Rich Ads in Search), poor Yahoo! great idea – small audience Google are now integrating Youtube videos into their search results in the paid listings [...]
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Get Your Geek On – The Periodic Table of SEO
Exceptionally geeky but well worth a read… Full credit goes to Search Engine Land
How Google Works (ish)
I came across this courtesy of PPC Blog.com via Razorfish. It’s well worth look and covers the main principles of how Google works. Not a bad move from the PPC Blog, with a quality infographic like this they’re sure to rank well in search, for the FAQ ‘How does Google work?’, and get the blog [...]
Brand Utility
Products can do something, advertising tells something, why does marketing have this polarized approach? Can’t one thing do both? A brand utility is about: what can I do for you? (It’s useful, it’s a promotion) A useful guide to the brand utility View more presentations from Ingmar de Lange.
The CMO’s Guide to Social Media [Infographic]
As the selection of social media platforms grow, it’s becoming harder and harder to know what’s worth investing time in and where to focus efforts. Platform priorities may change dependent on the main marketing objectives/motivations of the company. An interesting study by Burson Marsteller based on some of the world’s larger brands (in this case Fortune 100 [...]
The Tenets of Digital Strategy
Tenet: a principle, belief, or doctrine generally held to be true; especially : one held in common by members of an organization, movement, or profession These tenets from Mike Arauz around digital strategy really resonated well with me so I thought I would share them.
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