Products can do something, advertising tells something, why does marketing have this polarized approach? Can’t one thing do both?
A brand utility is about: what can I do for you? (It’s useful, it’s a promotion)
As the selection of social media platforms grow, it’s becoming harder and harder to know what’s worth investing time in and where to focus efforts. Platform priorities may change dependent on the main marketing objectives/motivations of the company.
An interesting study by Burson Marsteller based on some of the world’s larger brands (in this case Fortune 100 companies) reveals the social media platform selection and useage types that these brands are currently active in. Here’s the key takeaways (via i-Strategy)…
What we don’t get as part of this study though are the marketing objectives for why each of these brands may be using each social media platform.
I wrote this post at work, you can read the rest here.
Tenet: a principle, belief, or doctrine generally held to be true; especially : one held in common by members of an organization, movement, or profession
These tenets from Mike Arauz around digital strategy really resonated well with me so I thought I would share them.
After heading to AMP yesterday, I saw Erol Alkan drop Eddie John’s ‘More Spell on you’. The original which was sampled on Daft Punk’s ‘One More Time’. Erol then proceeded to drop the Daft punk tune into the original himself, it went off!
It reminded me about this video which shows where some of the samples that Daft Punk use have been borrowed from.
They know how to pick em!
Facebook…
‘s Mark Zuckerberg has been pledging that he wil simplify the privacy laws and admits they’ve made mistakes in the past.
Information is beautiful published a great infographic covering the complexities of FB’s privacy settings.
Twitter…
Has been visualised through a big bang type infographic, highlighting the most influential Tweeters in the Twitter-sphere.
SM Research
The IDM has asked lots of senior marketers what they think about the future of social media. Read the full report here.
UKOM has published it’s The UK online measurement survey revealed that 23% of all internet time is spent in ‘communities’, better known to us as social networks.
April, the month of good weather, my birthday and Brighton’s first ever marathon. A little late I know, but here’s my tunes of the month. Some standouts include; the Nosaj Thing remix of The XX’s ’Islands’, Caribou’s ‘Odessa’ and Hot Chip’s ‘We Have Love’. Enjoy!
...stuff that interests & inspires me. Including; (but not limited to) digital marketing, snowboarding, music, rugby and tech.
More about me here (if you're interested!)
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