What’s a lifestyle brand?
Wikipedia Definition
The wizard that is wikipedia says…”A lifestyle brand is a brand that attempts to embody the values and aspirations of a group or culture for purposes of marketing.
A successful lifestyle speaks to the core identity of its prospective customers. Individuals each have their own sense of self, based on their background (e.g. ethnicity, social class, subculture, nationality, etc.). A lifestyle brand provides a powerful supplement to this core identity, by allowing the individual to publicly associate themselves with the brand.”
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