Wikipedia Definition The wizard that is wikipedia says…”A lifestyle brand is a brand that attempts to embody the values and aspirations of a group or culture for purposes of marketing. A successful lifestyle speaks to the core identity of its prospective customers. Individuals each have their own sense of self, based on their background (e.g. ethnicity, social [...]
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...stuff that interests & inspires me. Including; (but not limited to) digital marketing, snowboarding, music, rugby and tech.
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